Threads introduces new moderation features on iPhone
Meta has rolled out two new features for its Threads platform, aiming to give users more control over their interactions within the app. The updates, which launched on October 30, 2025, are available exclusively on iPhone for now, with plans to expand to other platforms in the near future.
Enhancing User Control with New Tools
The newly introduced features focus on improving content management and user safety. The first enhancement introduces advanced filters within the Activity tab, allowing users to refine their notifications. With the ability to view "mentions" and interactions from "people you follow", users can streamline their experience and prioritize relevant content.
The second tool is a reply moderation feature called "review and approve replies." This provides post authors with the ability to screen replies to their posts before they are visible to the public. This added layer of control gives users greater power over the interactions they allow on their content.
Responding to Feedback and Strengthening Threads’ Appeal
According to Meta, these updates are a response to user feedback requesting more robust content management capabilities. By incorporating these tools, Threads aims to create a safer, more customizable platform for users to engage with. As noted by Reuters, this development continues the company’s efforts to refine Threads and set it apart in the competitive social media landscape.
Threads’ Growth and Strategy
Threads, which launched in 2023, quickly grew in popularity by capitalizing on dissatisfaction with X, formerly known as Twitter, following Elon Musk’s acquisition of the platform. As users sought alternatives, Threads provided a compelling option with its integration into Instagram, requiring an Instagram account to access the platform.
With these new features, Threads aims to differentiate itself further by prioritizing user safety and control. This approach could appeal to users looking for alternatives to more chaotic and unmoderated social media environments.
Details on Availability and Usage
The new features are currently accessible only through the Threads app on iPhone. Meta has confirmed plans to roll them out to additional platforms but has not provided a specific timeline.
For users eager to utilize these tools, here’s how they work:
- The Activity tab’s new filters allow users to focus on specific interactions, such as mentions and replies from people they follow.
- The "review and approve replies" feature requires authors to enable it on their posts. Once activated, replies are sent to a queue for approval, ensuring that only approved replies are visible to other users.
By introducing these tools, Meta is giving users more agency over their Threads experience, marking another step in the platform’s evolution.
"Threads continues to evolve in a competitive market", the company noted, emphasizing that these features highlight its commitment to enhancing user safety and experience. As Threads matures, it aims to cater to those seeking a more curated and controlled social media environment.